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Proof to Product

Jun 29, 2018

On this mini episode, Katie Hunt reiterates something Brice McBeth of Reap marketing talked about on Episode 62 of Proof to Product — the difference between search engine optimization and conversion rate optimization.
 
Here's what we learned from Brice:
 
Search engine optimization is driving traffic to...


Jun 26, 2018

Brice McBeth is the founder of Reap Marketing, the only digital agency that hired itself to build an e-commerce business and optimize its own conversations by over 950% on its way to creating a multi-million dollar store that disrupted the salon equipment industry.  Brice also wrote about his journey in his book, Salon...


Jun 22, 2018

 

Katie Hunt, founder of Tradeshow Bootcamp dives deeper into how to create a wholesale resource section on your website, something she and Rhonda Warren talked about briefly on episode 61. Katie shares what to include in your resource center, how to structure things and why it is important to make it easy for...


Jun 19, 2018

Rhonda Warren is the owner of Color Box Design & Letterpress, a letterpress studio located in Dallas Texas. Rhonda has a multi-faceted business. She has a line of paper goods that she sells to both the retail and wholesale markets; as well as a bustling custom invitation arm through which she creates...


Jun 15, 2018

Katie talks about the importance of building relationships with your manufacturing partners.  She shares some of her own experiences, fears and missteps when searching for her own print partners.   The risks she faced and what you should look for when reaching out to new manufacturing partners.

Want to join the...