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Proof to Product

Mar 28, 2023

Think back to when you started your business. Was choosing a name an easy or difficult task for you?  I’m terrible at naming things—particularly my own projects, so this is something I labored over for too long.

In today’s episode I’m replying to a question from Tiffany, one of our community members who is...


Mar 21, 2023

Way back in 2008, when I had my stationery brand I purchased a light box off of Amazon, borrowed my sister’s DSLR camera and spent hours reading photography tutorials on blogs to learn how to use the camera and to get ideas for what my shot list should include! When I say hours, I literally mean dozens of hours were...


Mar 14, 2023

Research has shown that you have about 8 seconds to capture people’s attention when they come to your website.  That’s the average attention span for your website visitors, and that’s not a lot of time!  If you fail to articulate what you sell, who those products are for and how you’re different from...


Mar 7, 2023

Does the economy have you worried? I know that the words inflation and recession have been hot topics in several small business groups that I'm in, and I know that people are worried. Today, Jess Van Den of Create and Thrive joins me to talk about how small businesses, particularly in the handmade space, can prepare for...