Mar 21, 2023
Way back in 2008, when I had my stationery brand I purchased a light box off of Amazon, borrowed my sister’s DSLR camera and spent hours reading photography tutorials on blogs to learn how to use the camera and to get ideas for what my shot list should include! When I say hours, I literally mean dozens of hours were spent trying to learn how to take product photos that would make my brand look polished & professional. And, the results… Well, they were ok. Not great, but ok.
Then in 2010, I hired a professional photographer to take product photos for me. It was a big investment for my small business but I knew that if I had stronger photography, that I would likely sell more of my product and it would give me content to post on social media. Even with the professional photographer, there were still several aspects of the shoot that I was responsible for like a shot list, styling, and making sure we got everything shot that we needed. I remember feeling a lot of pressure to get it right, because I was investing a lot of time and money into this photo shoot.
Fast forward to today and thankfully there is a less expensive & convenient way for you to get your products photographed, styled and edited by professionals. Meet soona, a creative technology company that helps over 15,000 commerce brands with photo and video production. They are disrupting the industry with their innovative services, creative process, and use of technology.
Today’s guest is Rikin Diwan, who handles sales & marketing at soona. We’re talking about their scaleable creative process and how soona is alleviating pain points for ecommerce brands that need digital assets to sell more of their products. If you’ve struggled with product photography… this episode is for you.
Today’s episode is brought to you by our Email Marketing For Product Makers guide. This was a training I taught inside of our Proof to Product LABS program—where hundreds of product makers mapped out a year of emails in under an hour. If you’ve struggled with what to say, when to send or how to plan out your email marketing strategies for wholesale or direct to consumer audiences we’ve got just the tool for you. Grab our free guide that has helped hundreds of product makers plan out a year’s worth of marketing emails in under an hour. We’ll tell you what to say, when to send and help you create an email strategy that works for your specific business.
You can view full show notes and more at prooftoproduct.com/289.
If you’re ready to give Soona a try, they’re giving our community an exclusive offer of your first photoshoot free! You can find that inside our LABS vendor directory! If you’re not in our LABS community, this is our 12 month membership built specifically for product based business owners they're looking to streamline their business and boost their sales!